Renault Dublin: A Vibrant Marketing Success with the Renault Zoe
Renault Dublin embarked on an exciting project to promote the launch of their new electric car, the Renault Zoe. To create maximum impact, the idea was to use a large-scale mural on a prominent wall. This overlooked a busy road, ensuring that the advertisement would catch the attention of thousands of drivers and pedestrians daily. The goal was clear: design an eye-catching, memorable image that would also convey the innovative, eco-friendly essence of the Renault Zoe.
Our team worked closely with Renault to develop the concept and design for the mural. After reviewing several drafts, Renault was extremely pleased with the first concept. We incorporated the existing pipes on the wall into the design, which added a unique and creative touch to the overall mural. Instead of merely covering up the pipes. We transformed them into vibrant green leaves that sprouted from them. Which symbolised the renewable, environmentally friendly energy that powers the Renault Zoe. This visual metaphor helped to emphasise the car’s eco-conscious features and its commitment to sustainable living.
The mural not only stood out for its bold design but also aligned perfectly with Renault’s brand message. Of green energy and innovation. Located in a high-traffic area, the artwork became an instant conversation starter. People took notice, and Renault received valuable publicity from the art installation. It was a win-win situation, as the mural successfully brought attention to the new car model. While highlighting Renault’s dedication to environmental sustainability.
The partnership between Renault Dublin and the creative team resulted in a highly successful campaign that left a lasting impression on both local audiences and the wider community. The mural is a testament to how art can be used effectively in advertising to connect with consumers in a meaningful and memorable way.
For more information on Renault’s electric vehicles, visit Renault Ireland.
