The Counter, Dundrum: A Race Against Time for an Urban Masterpiece
One of the most challenging yet rewarding projects we tackled was transforming The Counter in Dundrum. The owners had a clear vision in mind: they wanted a bold, urban aesthetic that featured a New York skyline across two massive feature walls and a smaller accent wall. Their goal was to bring the energy of the city into the restaurant, and we were eager to make that vision come to life.
To achieve this, we opted for a mixed-media approach, blending traditional street art techniques with collage elements. First, we carefully selected and glued key pieces of artwork onto the walls. Afterward, we seamlessly integrated the pieces using spray paint, effectively blending them together. This technique allowed us to create a dynamic, cohesive cityscape that captured the true essence of the New York skyline. The combination of textures and layers added depth to the walls, making the space feel alive with movement and character.
The Real Challenge.
The real challenge, was the tight deadline. The restaurant was set to reopen at 9 AM the next morning, meaning we had just one night to complete the entire project. We started at 10 PM, knowing that every minute counted. To ensure we could meet the deadline without compromising quality, we brought in our good friend DMC. DMC is a good friend and a professional graffiti artist. His expertise and help us push the project over the finish line.
Working through the night, we powered through fatigue, layering paint and details with precision. As the sun began to rise, the final touches brought the skyline to life, and the transformation was complete. When the doors opening that morning, regular customers stepped inside and were immediately blown away by the restaurant’s striking new look. Their excitement and admiration filled the space, reinforcing the impact of the transformation. The striking cityscape immediately elevated the space, creating a vibrant and immersive dining experience.
Looking back, The Counter in Dundrum stands out as a testament to our ability to deliver high-impact artwork under pressure. We remained focused, tackled each challenge head-on, and worked seamlessly as a team. Through determination and creativity, we overcame every obstacle and ultimately delivered a stunning result. This project proved that with determination, teamwork, and creativity, great art can thrive even under intense time pressure.
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